Responsible Marketing Declaration
1). Responsible marketing of Breast Milk Substitutes (BMS)
Danone’s subsidiaries in Australia and New Zealand commit to comply to the following principles pursuant to the company’s BMS Policy:
- Acknowledge the importance of, and commit to the principles of, the WHO Code and subsequent relevant WHA resolutions.
- Support the WHO’s global public health recommendation calling for exclusive breast-feeding for the first six months of life, followed by the introduction of safe and appropriate complementary foods thereafter1.
- Encourage continued breast-feeding for up to two years and beyond, alongside the introduction of safe and appropriate complementary foods after six months of age.
- Ensure that the practice of breast-feeding is not undermined through Marketing Material on any of our products.
- Not to advertise or promote Infant Formula
- Support and advocate responsible Marketing practices that promote good health and safe nutrition for all infants and young children in ANZ.
- Work with partners, trade associations, industry groups and multiple stakeholders to promote responsible and ethical marketing practices.
- Work with retail customers and partners, acting on behalf of Danone involved in bringing our products to the market to establish awareness and emphasise the importance of abiding by relevant ANZ codes of practice, the WHO Code and Danone’s BMS Policy.
- Comply with all applicable ANZ laws and regulations
- Respect the role of national governments to develop health policies that are appropriate to their social and legislative frameworks and overall development objectives.
- Monitor our marketing practices according to the principles and aims of the WHO Code, independent of any other measures taken by governments to implement the WHO Code, and take steps to confirm that our conduct at every level conforms to our Policy in this regard.
- Support governments in their efforts to implement the WHO Code and cooperate with governments to monitor the application of the WHO Code.
- Ensure that quality is a top priority, with the appropriate leadership and resources to create and deliver a quality and food safety environment that meets strict hygienic and quality control standards and relevant local laws and regulations.
2). MAIF Agreement & New Zealand Code of Practice
In addition to Danone’s BMS marketing policy, in Australia and New Zealand, the company is a signatory to the Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement 1992 (MAIF Agreement) and the Infant Nutrition Council Code of Practice for the Marketing of Infant Formula in New Zealand.
These agreements prescribe how information about infant formula can be marketed in Australia and New Zealand.
3). Verification of the compliance to the above commitments
Danone’s subsidiaries in Australia and New Zealand have their compliance to the above commitments regularly verified by the following means:
- Annual public reporting of compliance by the MAIF Committee based on complaints received
- Audit activities undertaken by the Infant Nutrition Council to ensure compliance with marketing codes
- Internal audits and controls to ensure compliance with internal BMS policies and the MAIF Agreement
1 We acknowledge national health and dietary recommendations that may recommend the introduction of safe and appropriate Complementary Foods after 4 months of age. Countries that are considered Low Risk may market Complementary Foods in line with such dietary guidelines; however, such products are always positioned as a complement to breast-milk and are never promoted to the detriment of breast-feeding.