Neurons are the building blocks of the brain network and the links between neurons are called Synapses. Synapses are essentially the connections between neurons where one cell speaks to another. Electrical signals, together with chemical reactions that are passed between the synapses allow the brain to carry out its many important functions, like for example memory.

Although they have strong connections with each other, the brains lobes can largely be defined by the cognitive processes it carries out. The 4 lobes include:

1. Frontal lobe responsible for problem solving planning, behavioural control, emotion and word production.
2. Parietal lobe responsible for sensorial perception
3. Temporal lobe responsible for memory and emotion
4. Occipital lobe responsible for vision

In a healthy brain, billons of neurons exist to transmit information and send messages to different lobes and parts of the brain. During Alzheimers, the communication between neurons becomes disrupted which can lead to loss of function and cell death.¹ Tissue loss occurs in the brain and over time the brain begins to shrink, affecting almost all of the brains functions and leading to a reduction in brain volume.²

The right nutrition is critical to help support the growth of brain connections. Souvenaid® has been specially formulated with a blend of ingredients to support the growth of brain connections and support memory function in early Alzheimer’s disease including mild cognitive impairment when taken daily for at least 6 months.